This can be a globally allocated launch made from uncommon stocks, such as whisky from ghost distilleries which are not in operation. Lower than 888 bottles were made globally.

Actual discounts might be undertaking and product dependent, but generally speaking, impartial research display that, all else equivalent, for every gramme of glass decreased that means around fifty percent a gramme significantly less carbon emissions in generation.

Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the suggestion of the spear for glass—especially for firms wishing to provide in Europe.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals

We hope that our discoveries can have a optimistic influence within the broader field and assistance find new options for lighter, decreased carbon packaging alternate options.”

From peaty whisky to fruity whisky, lean on our pro insights to find out the full range and character of various whisky flavours.

Along with exterior glass makers, the brand name rethought all elements of how the bottle is developed, built and transported: from hand-blowing the glass, to employing a teardrop form which, for The 1st time ever, intended reforming the enduring Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra is definitely the brand’s lightest 70cl Scotch whisky glass bottle thus far also to the best on the manufacturer’s understanding and investigation, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The look requires bold strides and dares to experiment by using a recognised paradigm of luxurious.  

Liquid Light enveloped guests in a very mesmerizing interaction of sunshine and shadow, with transferring gentle passing by glass sorts and projecting elegant patterns on to white partitions.

Find out more about Spirit of Progress – our global ESG programme that can help make a far more inclusive and sustainable globe.

Five years ago, Johnnie Walker set out with a specific ambition; to move the spirits business forward. Possessing discovered a large number of luxurious groups ended up heading in a different way – ‘fragile’, rather then ‘heavy’ – johnnie walker blue label ultra the brand sought to experiment with one of its most luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all during the identify of development.

“We took our eyesight into a crew of specialist glassmakers and during a five year test-and-learn process slowly found out how to develop tasteful, light-weight glass. The specialized difficulties that lightweighting offers led us to include different design and style and production technical specs that we couldn't have envisaged At first of our journey; in the need of the tear drop condition which We now have moulded to nonetheless mimic the long-lasting square form of Johnnie Walker bottles, into the addition of a protective cage to permit to get a spherical base, and the hand-building and filling of each unique bottle to stop damages in manufacturing.”

Claimed plan aims to reduce the bodyweight of glass in Johnnie Walker packaging. This will likely have a immediate impact on the carbon emissions of Johnnie Walker packaging, both with regards to generation and transportation. 

“We’re almost certainly about 12 months from Those people to start with solutions hitting the marketplace because of the lightweighting program.”

Certainly—this collectible version could be ordered on the web and delivered securely for your doorway with signature confirmation.

That undertaking fell to Diageo’s international design director Jeremy Lindley. Strength and protection had been Lindley’s priorities, but perform needed to stick to type. Following Finding out the naturally strongest shape for glass could be the teardrop—The form it The natural way assumes when liquid—Lindley and his team designed a teardrop with sq. sides, inside of a nod to the classic Johnnie Walker silhouette.

Together with this, for The 1st time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers is going to be available over a royalty-totally free basis to all as a means to encourage development in the wider business.